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PERSONAL ROLE:
Original concept, copywriting FULL TEAM CREDITS: AGENCY: BOATHOUSE MARKETING AGENCY EXECUTIVE CREATIVE DIRECTOR: MARGARET MCGOVERN ART DIRECTOR / CREATIVE DIRECTOR: BRITTANY MCGUIRE, TYLER ADAMS |
Massport keeps the region moving by air and sea. My job was to make sure Bostonians knew about traveling post-pandemic and why they should feel excited and comfortable to do it. I updated travelers on new rules and created a campaign that alluded to all the things travelers should associate with travel (excluding things like jet lag). This coalesced with Massport’s new travel app as well as new sweepstakes. There were a lot of new things happening in travel and I made sure Bostonians and beyond knew them.
I worked to expand Massport from a serious transportation tone to a more family-friendly and fun brand. Massport grew beyond getting folks from point A to point B. It offers exciting new destinations while being safe, reliable and informative. |
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