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8ish years
of turning complex briefs into simple, human stories Since 2023, I've been writing for Chewy, building stories that hit hard. Highlights include shaping guidelines for the national rollout of Chewy Vet Care and leading how we show up in sensitive healthcare spaces. Making pet health feel approachable, not scary, drove more bookings, more sales, and more extended campaigns.
Before Chewy, I was a copywriter at Boathouse. My work ranged from turning up the weird on a mixed-use development, getting people excited about New England’s transit highs (as well as lows), and helping an energy provider feel like a neighbor, not a bill collector. During the pandemic, I joined e-commerce brand KeySmart, where I branded new products and helped launch the company on TikTok. In our first month, that work drove 2M+ views, 218K likes, and 2K followers. That scrappy, test-and-learn mindset still shapes how I work. Budgets are always tight, but creativity shouldn’t be. Outside of writing, I'm usually breaking in hiking boots and asking to pet your dog. |
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