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PERSONAL ROLE:
Original concept, copywriting, brand development

​FULL TEAM CREDITS:
AGENCY: BOATHOUSE MARKETING AGENCY
EXECUTIVE CREATIVE DIRECTOR: MARGARET MCGOVERN
ART DIRECTOR / CREATIVE DIRECTOR: TYLER ADAMS
ANIMATOR: TYLER ADAMS

Some law schools are stuffy and highfalutin. California Western School of Law wanted to be anything but. I wrote their paid social ads and accompanying gifs to be as impressive as they are grounded. The tone merged approachable and casual while also highlighting all of the audacious things their students can do.

​Thankfully, it worked. These ads succeeded and saw high click through rates. This is due to the gifs including intriguing and impressive lines mixed with beautiful imagery of San Diego.