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PERSONAL ROLE:
Original concept, copywriting, brand development FULL TEAM CREDITS: AGENCY: BOATHOUSE MARKETING AGENCY EXECUTIVE CREATIVE DIRECTOR: MARGARET MCGOVERN ART DIRECTOR / CREATIVE DIRECTOR: MARK FLITSCH, ALEX KOKSTSIDIS PRODUCER: ROGER MULHANEY ANIMATOR: TAYLOR JOHNSON |
Jovie started out as ‘College Nannies + Sitters’ but wanted a full brand overhaul. New name, new tone, new everything. I worked to create a more welcoming name and voice that resonated with both parents and sitters. After developing the brand guidelines, I implemented the new Jovie brand across social, digital, and print.
My north star throughout was: “Would a parent say this at their child's soccer game?” |
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