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PERSONAL ROLE:
Original concept, copywriting, brand development

​FULL TEAM CREDITS:
AGENCY: BOATHOUSE MARKETING AGENCY
EXECUTIVE CREATIVE DIRECTOR: MARGARET MCGOVERN
ART DIRECTOR / CREATIVE DIRECTOR: MARK FLITSCH, ALEX KOKSTSIDIS
PRODUCER: ROGER MULHANEY
ANIMATOR: TAYLOR JOHNSON

Jovie started out as ‘College Nannies + Sitters’, but wanted a brand overhaul. New name. New tone. New everything. I worked to build a more welcoming name and  voice that appeases both parents and sitters. After finishing their brand guidelines, I implemented the new Jovie brand across social, digital, and print.

Throughout my time with Jovie, my north star was "Would a parent say this at their child's soccer game?".