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PERSONAL ROLE:
Campaign development, original concept, copywriting, product naming, brand development FULL TEAM CREDITS: IN-HOUSE: KEYSMART EXECUTIVE CREATIVE DIRECTOR: ANDREW BEDELL ART DIRECTOR / CREATIVE DIRECTOR: ALYSSA MATTERO, MICHELLE MARTINEZ PRODUCER: KEITH ALLEN ANIMATOR: BRIAN RAIDA |
I wrote paid ads for KeySmart's products that got people click to "Add To Cart". This was done by both following reestablished norms of the industry as well as putting a unique spin on what these products can do. Sometimes highlighting the unique specs of a product work. Other times, just a visual gives you a double-take.
When ads beat their predicted ROI, I would get the opportunity to expand my campaign. This was seen for SafeBlade. Building from an "if this is true, then what else is true" mindset, I explained how for some jobs, a sharp box cutter is just too excessive. Mixing wild scenarios with an honest explanation got people to watch, click and buy. Scroll down to the bottom to see some examples of this campaign. |
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SafeBlade Campaign
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