Recent Copywriting Win
|
Chewy's Wellness Campaign Role: Senior Copywriter — concept, scripts, banners, social, VO direction Problem: Pet parents avoid the vet because guilt turns into procrastination. Solve: Use humor to cut through excuses, then flex into Chewy’s services. "Get their butts to the vet. Get their meds to your door." Outcome: Uptick in vet bookings and extended run of the campaign through the summer. |
|
