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PERSONAL ROLE:
Original concepts, copywriting FULL TEAM CREDITS: AGENCY: BOATHOUSE MARKETING AGENCY EXECUTIVE CREATIVE DIRECTOR: MARGARET MCGOVERN ART DIRECTOR: TYLER ADAMS |
Common misconception: Boston runs on the MBTA, not Dunkin’. I worked closely with the MBTA to keep riders and future employees informed on closures, cutbacks, and ridership initiatives. Each message had to deliver potentially controversial news in a way that was quick, digestible, and unmistakably Bostonian. That means honesty, with a touch of local wit.
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