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​PERSONAL ROLE:
Campaign development, original concept, copywriting

​FULL TEAM CREDITS:
IN-HOUSE: CHEWY
EXECUTIVE CREATIVE DIRECTOR: JOSHUA REESE
ASSOCIATE CREATIVE DIRECTOR: MOLLY MONCHGESANG
ART DIRECTOR / CREATIVE DIRECTOR: BRYAN ACEVEDO, JAVIER CHAVARRO, NOEL MONZO, ANDRES BALLESTERO
PRODUCER: AUDREY DEGIA, EDDY CASAMAYOR

Within Chewy’s healthcare division, I focused on blending the brand’s warm voice with serious pet health topics.
Highlights: 

• Built a Winter Pain campaign addressing pet parent concerns, aligned with broadcast messaging—without a broadcast budget
• Launch Behind the Breed, a new YouTube series
• Led Chewy’s first Spring/Summer Allergy and Calm Summer campaigns, educating pet parents on allergy symptoms and seasonal stressors without fear-based messaging
• Wrote for Connect with a Vet, balancing high-stakes pet health moments with a distinctly Chewy tone
• Shaped Chewy Vet Care’s brand standards and voice, supporting a successful nationwide launch
• Created native TikTok content on a shoestring budget, mixing trends, platform-first thinking, and Chewy’s brand voice

Winter Pain Campaign

Chewy's Behind the Breed

Spring/Summer Allergy Campaigns

Calming Summer Campaign

Connect with a Vet Banners

Chewy TikToks