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PERSONAL ROLE:
Campaign development, original concept, copywriting FULL TEAM CREDITS: IN-HOUSE: CHEWY EXECUTIVE CREATIVE DIRECTOR: JOSHUA REESE, SEBASTIAN SANTANA ART DIRECTOR / CREATIVE DIRECTOR: BRYAN ACEVEDO, JAVIER CHAVARRO PRODUCER: AUDREY DEGIA, EDDY CASAMAYOR |
As someone who grew up with dogs, writing to pet people was a no-brainer. Chewy's established carefree and loving voice was fun to translate to new areas like TikTok and veterinary healthcare.
It was rewarding to work on such a broad spectrum of projects. Some days, I was writing or in a VO recording for a national commercial. Other days, I was working with a shoestring budget to make authentic and native TikToks. I loved the challenge. Plus, going into a dog-filled office was unbeatable. |
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