In the spring of 2021, I led KeySmart's TikTok page and grew it from 20ish followers to well over 2k followers in roughly a month. This was done through studying trends, noting what goes viral in my specific niches, and generating new ideas at every possible second. Since KeySmart had a strong established brand, I was able to leverage that with TikTok's aesthetics. 

I learned to  create content that came across as genuine, relatable, and humorous while also still feeling KeySmart in extremely tight deadlines.  This led KeySmart's TikTok page to go viral (twice) and amass over 200k likes and growing. 
Who doesn't love a Before & After:
 My favorite TikToks & their corresponding stats as of 4/21/21:
Views: 761.5k
Likes: 92.8k
Comments: 1215 
Link: www.tiktok.com/@getkeysmart/video/6940686587080494341?lang=en&is_copy_url=1&is_from_webapp=v1
Views: 847.2k
Likes: 118.1k
Comments: 232
Link: www.tiktok.com/@getkeysmart/video/6946262875769998597?lang=en&is_copy_url=1&is_from_webapp=v1
Views: 5404
Likes: 201
Comments: 4
Link: www.tiktok.com/@getkeysmart/video/6949229373887188230?lang=en&is_copy_url=1&is_from_webapp=v1
Views: 44.6k
Likes: 3083
Comments: 52
Link: www.tiktok.com/@getkeysmart/video/6943332344887512325?lang=en&is_copy_url=1&is_from_webapp=v1